Our products are made from organic cotton. No perfumes, no nonsense, no chemicals.


Blair started with a simple idea: why are period products always so… dull? Loud colors but somehow still anonymous packaging? It just felt completely off-brand for 2025.
We thought it was time for something better so we created period care that’s kind to your body, kind to the planet, and actually nice to look at.
Our products are made from 100% organic cotton with no perfumes, no chemicals, and no weird additives. Designed in Sweden (with love and an unreasonable amount of moodboards) and produced in Europe under fair and safe conditions.
Blair makes period products that feel as good as they look.
