A white plate with red Cherrys with a tampon on top

A natural cycle deserves natural care

A pink Blair packaging with pads standing on a sofa in zebra pattern
a pink blair packaging with pads in a womans hand

Period care, our way

Why should period care feel boring and anonymous? We believe even the most everyday products deserve thought and care, both in how they function and how they look. Blair was created to be just that. Period care made from 100% organic cotton, produced in Europe and developed with respect for both your body and the planet. Blair is made to be there through it all - from your first period to days with spotting, heavier flow, or when you simply want something that works without you having to think about it. No perfumes, no chlorine bleaching and no unnecessary additives. Just thoughtfully designed products that do their job - and look good while doing it.

Part of everyday life

We believe in a more relaxed approach to periods. One where it doesn’t need to be hidden, explained or made into something bigger than it is. Periods are part of everyday life - at work, at school, at home and on the go. Our products are made to move with you, be there when you need them and simply work - without hassle or compromise. Blair is there when you need it. Thoughtful, reliable and effortless.

A person uses a fork and knife to cut a tampon on a shiny silver plate.
Lila Blair-förpackning med trosskydd i en väska tillsammans med sminkborste, hårklämma, synlig vit tampong och läppstift

Sustainability

  • 100% organic cotton

    No toxics or weird stuff. Only clean comfort for you and the planet.

  • Free from plastics and biodegradable

    Most pads lives longer than we do. Ours disappears a bit faster.

  • Produced in Europe

    Shorter travel way, lower climate impact and full control. As it should be.

  • Minimal packaging. Maximal care

    Designed to be saved, not hid! Because sustainability can look good.

  • Pure and scent free

    No perfumes or chemicals. Only pure materials that does its work.

Shop by category

A woman holding a Blair package with tampons

Tampons

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Pouches

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Woman with a burgundy package of Blair pads in her hand

Pads & Liners

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Check out why you should switch to @heyblair

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